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We researched One Advisory. Here's what we found, and what we built to help you grow:

Established authority
You get big-firm expertise with small-firm service, backed by a five-director team and a practice founded in 1992
Your edge
You can bring your SMSF, tax and business questions through one connected advice model, combining strategy, administration and retirement income planning in the same long-term plan
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01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Suitability before structure

Thinking about setting up an SMSF? Start with a question that gets skipped too often: is it actually right for your situation? An SMSF can give you more control over your retirement savings, but it also brings trustee responsibilities, compliance work and decisions that need to fit your broader plan. One Advisory starts by looking at your goals, circumstances, balance, complexity and willingness to take on that responsibility. If an SMSF makes sense, the next conversation can cover the structure, strategy and ongoing support. If another approach fits better, that deserves a straightforward conversation too. Click the link.

Angle 2: What's involved in DIY

What does running an SMSF really involve after the setup paperwork is done? Start with the trustee structure, registrations and rollovers. Then consider an investment strategy, regular reviews, financial statements, reporting, audit coordination and compliance. Contributions and retirement income bring their own planning questions as well. One Advisory helps you understand those moving parts before you decide how much support you need. You keep responsibility for the fund decisions while getting a clearer view of the work and the choices. Click the link.

Angle 3: Admin behind the scenes, strategy stays yours

Want the control of an SMSF without feeling lost in the administration? One Advisory's SMSF service covers strategic direction and ongoing support, as well as the practical work around reporting, audit coordination and compliance. That doesn't mean someone else takes responsibility for your fund decisions. It means you can understand what needs to happen, why the work is important and where professional support fits. The investment strategy remains connected to your goals, risk tolerance and retirement timeframe. If you're weighing control against complexity, click the link.

Angle 4: Retirement income is part of the decision

An SMSF decision doesn't end when the fund is established. As retirement gets closer, the questions can change: how will contributions be planned, when might pension payments begin, and what does the investment strategy need to support? One Advisory publishes advice across SMSF structure, contribution planning, pension commencement and retirement income strategies. That doesn't create a personal recommendation in a short video, but it does point to a useful conversation: how should the fund fit the next stage of your life? Click the link.

Angle 5: One connected financial picture

Your SMSF can connect with tax, business transitions and retirement income, so the wider financial picture deserves a place in your planning. One Advisory brings accounting, business advisory, SMSF and wealth-management capability into the same broader conversation. Those questions can be considered together, with the right boundaries and advice for your circumstances. If your SMSF decisions touch more than one part of your financial life, click the link.

Long-Form Explainer Video Script 1 complete script

Delivery: Spoken script only.
Model evidence: GPT-5.6 Luna; max reasoning; fast service tier; copywriter role; 2026-09-03.
Source basis: One Advisory official SMSF services, story, team and wealth pages. This is a draft for preview and requires the firm's normal compliance review before use.

If you're thinking about setting up a self-managed super fund, the first question probably isn't "which structure should I choose?"

It's "is an SMSF actually right for my situation?"

Because an SMSF can give you more control and transparency over your retirement savings. But it also comes with responsibilities. You become part of the decision-making process, and the fund needs to be managed within legal, regulatory and reporting requirements.

So before you make a structural decision, it helps to look at the whole picture.

An SMSF gives some people more control over retirement savings, and it also brings responsibilities. Suitability decides whether that trade-off makes sense for you.

The right starting point is your goals, your circumstances, the complexity of what you're trying to manage, and the responsibilities you're willing to take on.

That's why One Advisory begins with suitability.

The aim isn't to push every person toward an SMSF. Instead, the team works out whether the structure makes sense for your broader financial plan, and what would need to be in place if it does.

When an SMSF is suitable, the decisions don't stop at establishment.

You may need to think about the trustee structure, the trust deed, registrations and rollovers. An investment strategy may also need to reflect your risk tolerance, your retirement timeframe and your objectives.

Then there's the ongoing work: financial statements, regulatory reporting, audit coordination and the compliance responsibilities that keep the fund operating properly.

There are also contribution decisions to consider, including concessional and non-concessional contributions, contribution caps and timing. Later, as retirement approaches, the plan may need to address pension commencement, minimum pension requirements and how the fund can support a sustainable retirement income.

That's a lot to hold in your head at once.

Good advice doesn't take responsibility away from you. It helps you understand the decisions, the trade-offs and the work involved, so you can make informed choices with a clearer view of where the fund fits.

One Advisory brings together accounting, business advisory, SMSF and wealth-management capability.

SMSF decisions rarely exist in a vacuum. A contribution decision may sit alongside a tax question. A retirement-income decision may connect with an investment strategy. A business-owner's plans may affect the way personal and business goals are considered together.

The firm describes its approach as big-firm expertise with small-firm service. Clients work directly with experienced people, rather than being passed through layers of a large organisation.

One Advisory was founded in 1992 and has grown into a South Australian practice serving businesses, families and individuals. Its wealth team also works with people who want advice that's personal, structured and grounded in a long-term relationship.

One team can't make every decision for you. The useful part is having the questions considered in context.

This may be useful if you're already managing an SMSF and want to review how the structure is working.

It may also be useful if you're considering an SMSF because you want more control, you have a particular investment or retirement objective, or you simply want to understand the responsibilities before you decide.

Those questions may be connected to contributions, tax, a business transition or the move into retirement.

If your situation is straightforward, the answer may be straightforward. If it's more complex, the value may be in seeing the connections before you act.

The first step is a free initial consultation.

That conversation is a chance to explain what you're trying to achieve, what you currently have in place and what you're unsure about. From there, the team can discuss whether an SMSF is appropriate to investigate, what advice may be relevant and what information would be needed to assess your position properly.

An SMSF may or may not be recommended after your circumstances are considered. No particular tax result, investment return or retirement income can be promised.

It's a chance to replace uncertainty with a clearer conversation.

If you're considering an SMSF, or you want to review the role it plays in your retirement plan, click the link to book your free initial consultation with One Advisory.

Click the link to start the conversation.

This video provides general information only. It doesn't take your personal circumstances into account and isn't personal financial, tax or legal advice. You should consider your own objectives, financial situation and needs, and obtain appropriate professional advice before making a decision.

Confirmation Page Video Scripts 4 scripts
Video 1: fit for your situation

If you're considering an SMSF, start by asking whether the structure fits your goals, your circumstances and the amount of responsibility you're prepared to take on.

An SMSF can offer more control and transparency over retirement savings. It also means trustee responsibilities, compliance work and decisions that need to stay connected to your broader financial plan. The right answer depends on the balance involved, the complexity of your situation, the work you're willing to manage and the support you want around you.

That's why a proper review starts before paperwork. You can talk through what you want the fund to do, how it fits with your other assets and what ongoing administration would look like. One Advisory's SMSF service covers fund establishment and trustee structure, investment strategy and reviews, administration and compliance support, contributions and retirement-income planning.

The outcome of that review may be an SMSF, or it may point you towards a different structure. Either way, you should understand the reasoning before you commit. Bring your goals and your questions to the call, and use the discussion to decide what deserves a closer look.

Video 2: work behind the structure

An SMSF is more than a trust deed and a new account. Once the structure is established, there are practical responsibilities to keep moving.

That can include confirming the trustee structure, handling registrations and rollovers, documenting an investment strategy and reviewing it as your circumstances change. There are also financial statements, reporting, audit coordination and compliance requirements to keep track of. Contributions and retirement-income decisions create another set of questions, especially when your personal plan, tax position and intended retirement date are connected.

That list gives you a way to see the work before you decide how much support you need. A clear process lets you see which responsibilities remain with you as trustee, which tasks can be supported professionally and where decisions require advice for your circumstances.

One Advisory describes its SMSF service across establishment, strategy, administration, compliance, tax and contribution planning, and retirement-income strategies. That gives you a starting point for a practical call. Ask what happens each year, what information you need to provide and how the investment strategy will be reviewed over time.

Clarity about the work makes the structure easier to judge.

Video 3: retirement income in the plan

Retirement income shouldn't be an afterthought in an SMSF decision. The choices you make around contributions, investments and pension commencement can affect how the fund is expected to support the next stage of your life.

Start with the questions that are specific to you. When do you expect to stop work, which income sources may be available, how much flexibility might you need, and what investment approach can support the outcome you're trying to build? Those questions don't produce a personal recommendation in a short video, but they do show why the fund needs to sit inside a wider retirement plan.

One Advisory's published SMSF services include contribution planning, pension strategies and retirement-income planning alongside investment strategy and review. That connected view can help because a fund decision can touch tax, personal wealth and business choices as well.

The useful next step is to bring your timeframe, priorities and concerns to the call. You can then work through which assumptions need checking, which information is missing and how the strategy should be revisited as your circumstances evolve.

Good retirement planning leaves room for real life. It explains the choices, the responsibilities and the points that need review instead of pretending that one answer will stay right forever.

Video 4: the advice process

There's no universal success rate for an SMSF advice process, because success depends on the goals, decisions and circumstances of each person. A useful process should still give you something concrete: a clearer view of whether the structure fits, the responsibilities involved and the decisions that need evidence.

A proper discussion should cover what the advice includes, what remains your responsibility and how the strategy will be reviewed. It should also leave room for the wider context, including tax, contributions, business questions and retirement income, without turning a general conversation into a personal recommendation before the relevant facts are known.

One Advisory positions its work around long-term relationships and a connected model that brings accounting, business advisory, SMSF and wealth-management capability into the broader discussion. That doesn't remove the need for careful, personal advice. It gives you a route to ask better questions and understand where each part of the plan fits.

Use the call to test the process. Ask what information is needed, what the next decision would be and when the advice would be reviewed. If the explanation is clear and the responsibilities are explicit, you have a better basis for deciding whether to continue.

Pre-Appointment Email Sequence 7 emails
Email 1: Start with the decision

Start with the SMSF decision
Preview: The first useful question comes before the setup paperwork.

Hi,

If you're considering an SMSF, it's worth starting with the decision itself rather than jumping straight into the structure.

An SMSF can give you more control over your retirement savings. It also means trustee responsibilities, compliance work and ongoing decisions that need to fit your wider financial plan. The useful question is whether that combination suits your goals, circumstances, balance and willingness to stay involved.

That doesn't need to be settled from a webpage or a checklist. It deserves a practical discussion where you can explain what you want the fund to do, ask what the ongoing work looks like and understand which responsibilities stay with you.

Before your call, write down why you're considering an SMSF now. Is it control, investment choice, a business or property question, retirement planning, or something else? You don't need the perfect wording. The reason is a useful place to begin.

Use the booking link when you're ready, and bring that reason with you.

Email 2: Test the fit first

Is an SMSF the right fit?
Preview: A clear fit discussion can save you from deciding on structure too early.

Hi,

The fact that an SMSF is available doesn't automatically make it the right choice.

Fit depends on your goals and circumstances. It also depends on the amount of complexity you're willing to manage, the responsibilities you're prepared to accept and the support you want around the fund. Those details belong in the decision because an SMSF is an ongoing arrangement, not just a one-off setup task.

For your call, consider the outcome you want from your retirement savings. Think about the decisions you'd like more control over, the decisions you'd rather have support with and the time you can realistically give to the fund. If you already have a retirement timeframe in mind, write that down too.

One Advisory's published SMSF services cover establishment and trustee structure, investment strategy and reviews, administration and compliance support, tax and contribution planning, and retirement-income strategies. You can use those areas as prompts for your questions.

The aim is to understand whether the structure and the responsibilities make sense for you before you decide.

Email 3: See the work clearly

What sits behind an SMSF?
Preview: The setup is one step. The ongoing work deserves a clear view.

Hi,

An SMSF is more than the paperwork that establishes the fund.

There may be a trustee structure to confirm, registrations and rollovers to handle, an investment strategy to document and regular reviews to complete. Financial statements, reporting, audit coordination and compliance also need a place in the process. Contributions and retirement income add further planning questions.

Use that list to see the full picture before you decide. You should know which responsibilities remain with you as trustee, which tasks can be supported and which choices need advice based on your own facts.

Before your call, make a quick list of the work you already understand and the work you're unsure about. You might have questions about administration, investments, tax, contributions or what happens when retirement gets closer. Write them as questions you'd naturally ask. Clear questions are easier to work through.

A useful call leaves you with a clearer view of the moving parts and the next decision. It doesn't need to turn every question into a recommendation before the relevant information is known.

Email 4: Bring the wider picture

Your SMSF doesn't sit by itself
Preview: Retirement planning, tax and business decisions can connect with the fund.

Hi,

Your SMSF questions may connect with other parts of your financial life.

A contribution decision can raise tax questions. A change in your business can affect your personal plan. Your retirement income needs may influence the investment strategy you're considering. Looking at each item in isolation can make the overall decision harder to understand.

That's why it helps to bring the wider picture to the call. You don't need to share every detail in an email. It's enough to note the areas that affect the decision: your expected retirement timing, the role of your business, other super or investments, your preferred level of involvement and any decisions that feel close.

One Advisory describes a connected model across accounting, business advisory, SMSF and wealth-management capability. That kind of broader discussion still needs clear boundaries. General information isn't a personal recommendation, and the right advice depends on the facts that are known and checked.

Write down the two or three decisions that feel most connected. For example, you might be weighing control over investments against administration, or thinking about contributions alongside a future retirement date. Those connections give the call a useful starting point.

The goal is a plan you can understand, not a pile of disconnected answers.

Email 5: Ask about support and cost

What should you ask about support?
Preview: Cost makes more sense when you understand the work and the scope.

Hi,

It's reasonable to ask what support an SMSF requires and how the scope of that support is decided.

There's no useful fee number to quote without knowing the work involved. Start by asking which setup tasks, administration and compliance responsibilities, investment strategy reviews, tax and contribution questions, and retirement-income decisions are included, along with what information you'll need to provide and when the advice will be revisited.

Those questions help you compare the service with the responsibility you're taking on. They also make it easier to see which parts of the arrangement are ongoing and which are tied to a particular decision.

For your call, bring the question you would want answered before agreeing to anything. A clear explanation of scope is more useful than a vague promise of support.

The call is a chance to understand the work, the boundaries and the next step. You can then decide whether the approach fits your needs.

Email 6: Leave room for another answer

An SMSF may not be the answer
Preview: Good advice should test the structure instead of assuming it.

Hi,

An SMSF discussion should leave room for the possibility that another approach may suit you better.

Another approach may suit you better, which is useful information. The outcome is to understand how the structure lines up with your goals, the work involved and the level of responsibility you want to carry.

Before your call, consider what would make you change direction. It could be the administration, the time commitment, a need for a different investment approach or simply the fact that your priorities have changed. Naming that concern makes it easier to discuss.

One Advisory's published information describes an assessment of goals, circumstances, balance, complexity and willingness to take on responsibility before moving ahead. Use those areas as prompts, and ask what information would be needed to assess the fit for you.

You don't have to arrive with a fixed conclusion. Arrive with enough context to have a useful discussion.

Email 7: Make the call practical

A simple way to prepare for your call
Preview: Three notes can make the discussion more focused.

Hi,

Before the call, write down three things.

Write down three things: what you want your retirement savings to help you do, why you're considering an SMSF now and the question you most want answered about the work, the responsibilities or the wider plan.

That's enough to begin. You don't need to know every technical term, choose an investment strategy or prepare a finished recommendation. A useful discussion can identify what needs checking and what information should come next.

If your SMSF questions touch your business, tax position, contributions or retirement income, note that connection as well. It may help the discussion move beyond setup and towards the outcome you're trying to plan for.

One Advisory's initial consultation is presented as a way to start the discussion. Use the booking link when you're ready, and keep your notes nearby.

The best preparation is a clear view of what you want to understand.

Broadcast Emails 5 emails
Email 1: The question before the setup

The question before the SMSF setup
Preview: Structure comes after fit.

Hi,

An SMSF can offer more control over your retirement savings. It also brings trustee responsibilities, compliance work and decisions that need to fit your broader plan.

So the first question isn't, "How quickly can I set one up?" It's, "Does this structure suit my goals and circumstances?"

That answer depends on the work you're prepared to take on, the complexity of your situation and the support you want around the fund.

One Advisory's SMSF service starts with structure, strategy, administration, compliance, contributions and retirement income.

If you're weighing an SMSF, book a free initial consultation and bring the reason you're considering it now.

Email 2: Control has a cost in responsibility

More control means more responsibility
Preview: The useful decision includes both sides of the structure.

Hi,

You may want more control over how your retirement savings are managed, or you may have a particular planning question that makes a self-managed structure worth considering.

Control is only one part of the decision. As trustee, you also take on responsibilities around the fund, its investment strategy, records, reporting, audit coordination and compliance. Contributions and retirement income can add further decisions as your circumstances change.

Seeing that work clearly isn't an argument against an SMSF. It helps you judge whether the structure is practical for you, and decide what support you need.

One Advisory publishes SMSF support across establishment and trustee structure, investment strategy and reviews, administration and compliance, tax and contribution planning, and retirement-income strategies.

If the structure is on your mind, a free initial consultation can help you put the questions in order before you commit.

Email 3: Retirement should be in the conversation early

Don't leave retirement income until the end
Preview: Contribution and pension questions can shape the plan.

Hi,

An SMSF decision doesn't stop at establishment.

As retirement gets closer, the questions may change. Ask how contributions might be planned, when pension payments could begin, what the investment strategy needs to support and how much flexibility your income plan may require. The answers depend on your facts, but the questions deserve a place early in the discussion.

This is why a fund should be considered inside a wider retirement plan. Investment choices, tax questions, business changes and personal income needs can connect. A structure that looks suitable in isolation still needs to make sense in the life you're planning for.

One Advisory's published services include contribution planning, pension strategies and retirement-income planning alongside SMSF establishment, investment strategy, administration and compliance support. That gives you a route to discuss the fund and the next stage of your life in the same call.

General information can't decide what's right for you. It can help you identify the information and questions that need a proper review.

If retirement planning is becoming more immediate, book a free initial consultation with One Advisory. Bring your expected timeframe, the decisions you're considering and the areas where you need clarity.

Email 4: Look at the whole picture

Your SMSF questions may be connected
Preview: A contribution question can lead to a wider planning question.

Hi,

Your SMSF rarely sits on its own.

A contribution question may connect with tax, a business transition may affect your personal plan, and retirement income may depend on choices made years earlier. Writing down those connections gives you a more useful starting point for a planning discussion.

Those links are easy to miss when every question is handled separately. They're worth naming before you decide on a structure or an investment strategy.

One Advisory brings accounting, business advisory, SMSF and wealth-management capability into a broader conversation. You still need advice based on your own circumstances, and you still need to understand which responsibilities remain yours. The value of a connected discussion is that the questions can be considered together.

That broader view can help you notice an assumption early, identify the information still missing and decide which question deserves attention first. It also gives you a clearer way to explain what you want from the fund.

If more than one part of your financial life touches your SMSF decision, book a free initial consultation and bring the connections with you.

Email 5: Start with a clearer next step

What would make your SMSF decision clearer?
Preview: You don't need every answer before asking the right questions.

Hi,

You don't need to arrive at an SMSF discussion with a finished plan.

You need a clear reason for considering the structure, an understanding of the responsibility you may be taking on and a short list of questions that concern you. The rest can be identified through a proper review.

You can ask what information is needed to assess fit, how the trustee structure, investment strategy, administration and compliance work together, how contributions and retirement-income planning would be considered as your circumstances evolve, and what support is available while responsibility remains with you.

These questions don't produce a personal recommendation on their own. They give you a better basis for deciding what to do next.

You can also ask what would cause the strategy to be reviewed, how the advice connects with your retirement timeframe and what information should be prepared before the next step. Specific questions make a general discussion more useful.

One Advisory offers a free initial consultation for the discussion. If an SMSF is on your mind, use the booking link and start with the question you most want answered.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Filming guide for all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content?
You film the scripted content we provide. Showing your face is optional, and you can use your phone, a teleprompter if you have one, or record line by line. We handle all the editing.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.